MICROSOFT PRIVACY POLICY

Ok. First we see a great step from ASk.com, launching of Ask Eraser that allow users to erase their search history, and then Google at last reducing their cookie expiration period from 2038 to 18 months. Now yahoo and Microsoft also comin with same steps towards Privacy Protection. According to Wall Street Journal, Yahoo will announce in coming days, plans for a policy to make all of a user’s search data anonymous within 13 months of receiving it.

Msn is an step ahead from yahoo and officially announce a privacy policy on 22nd July, according to which

Microsoft® Windows Live™ users can make search query data anonymous after 18 months by permanently removing cookie IDs, the entire IP address and other identifiers from search terms. Microsoft will also work to give customers more control over what information it uses to personalize their online search experience.

Moreover Microsoft also announce that

Microsoft will join the Network Advertising Initiative (NAI) later this year when it begins to offer third-party ad serving broadly.

Microsoft Press Release

Supplemental Index

A little Intro....

Supplemental Index From Google's Point Of View

• Its not an index of bad or penalized websites but its the index of sites that not have the required importance to be listed in main index.

• Supplemental results are part of Google’s auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have “fewer restrictions” than those that appear on the main results page.

• The supplemental is simply a new Google experiment. As you know we're always trying new and different ways to provide high quality search results," said Google spokesperson Nate Tyler.

Supplemental Index From From SEO's Point Of View

• Google’s supplemental index is a valley of death, and pages included in this index is rarely included in regular search results.

• The Google Supplemental index is where they put web pages with little trust and they aren’t going to rank for anything important.

Conclusion

Umm well, If its not a bad thing(as per Google) its definitely not a good thing. You have your site in supplemental index cause your site is not that much important to get listed in main index. Isn't it enough to explain that supplemental index is not a place for your website to get a little make over before going to main index but its a place where your web page Rest in Piece and moreover it may affect your website negatively too.

To Get Out From Supplemental Index

• Give each page a unique title, meta description.
• Unique Content
• Links from some older domains
• Links for internal pages

How To View Your Supplemental Results

site:www.domain.com *** -sljktf
site:www.domain.com **** -asssdsd

Update: Ok this query is no longer giving supplemental result for your website. Here is a great tool that by SiteMost that will show all of your pages that are in supplemental index.

Google Supplemental Results Tool
Update: You can also view your supplemental result through this query. Its working.

site:www.domain.com ~s

Google-Yahoo-Msn Ranking Factors

How to get your site in top rankings in Search Engines?

you have heard that question very often in SEO Forums. But No one has a correct answer or a Secret Way (Black Hat SEO's claims they have).

why?

Its simple. There isn't one.

Search Engine Optimization is not a one day or one week or one month or(OK.. Enough) process. Its a continuous process that requires regular attention and working. But still some sites got top ranking in such a short period.

How?

The answer for that question is they optimize their sites and follow all the guidelines created by search engines to be on top results.

What are they then?

That's the question which can lead you to the actual process or way for getting top ranks for your website. After long experiments, observations and extensive researches by SEO's (Like Me); it has been noted that each search engine give priority to something (SEO Related of course). This something would either be On-page factor or Off-page factor or even both.

So what are these?(Sometimes questions change your life but damn they annoy when you ask something which is just coming next)

Here are some factors of major search engines, that SEO'S believe will help your site to rank high if you pay a little more attention to them. Tweak them and optimize them but most important thing for any Optimization process is to watch closely its results.

Starting with the big one ..

GOOGLE RANKING FACTORS

It has been said that Google consider almost 100 factors when ranking a website. Many of these 100 factors are actually same for example PR is a factor then inbound links is another factor but inbound links is also a factor of PR so it get counts again.

1. It is believed by many of the experts that Google gives more importance to a site that Google finds on its own.
2. Get Listed in The Major Directories
3. Incoming links - Quality + Quantity
4. Keyword in URL, Meta Tags, Titles
5. Freshness of Site, Pages (If Your Industry demand)
6. Incoming Text Link Keywords
7. CTR - Click Through Rate - How may clicks your site getting - CTR may now be monitored through cache, temporary files, bookmarks and favorites via the Google toolbar or desktop tools. Many have suspected for some time that sites are rewarded for good CTR with a raise in ranking
8. Content - First Paragraph and last paragraph plus bold or italic words get more attention.
9. Keywords placements - in h2 - h6 tags, title tag, in bold or italic, in image alt attributes
10. Synonym keyword density / use
11. Size of the site
12. Blogs
13. Google Bounce Factor - How much time a visitor is on your website
14. Google Analytics Data effect ranking
15. Links from .edu and .gov sites
16. Hyphens in URLs
17. Domain Age

YAHOO RANKING FACTORS

1. Relevant Content
2. Keyword Density - high
3. Inbound Links - Quality
4. Anchor Text Within Content
5. Aging
6. Title tag
7. Click Popularity
8. Site-wide linking
9. On Page Factors

MSN RANKING FACTORS

1. Keyword Density
2. Keywords in Title
3. Keywords Used In Incoming Links To Your Site
4. Keywords in bold

Google Bowling

What is Google Bowling?

The term Google Bowling was coined by Terry which was elaborated by Greywolf in April of 2005.

Google bowling is a way to sabotage a website by unfair means.

According to Google’s Webmaster Guidelines, Google engineers, and Google’s March 2005 patent application, what is done off site can negatively effect a site’s ranking in Google’s search engine results. Including:

• Using Cookie Cutter sites
• Keyword Stuffing
• Automated Querying of Google
• Purchasing Site Wide Links
• Many links having the same exact anchor text
• Links from “Bad Neighborhoods”
• Doorway pages
• Redirects

That means, if you start using tactics like cloaked doorway pages or buying links, you may get penalized, sandboxed or even banned in Google.

So conclusively these are the ways by which you can make a negative impression of your competitor in Google's mind.

• Links from bad neighborhoods
• Link on spam sites
• Obvious Computer generated content and use your competitor link under those text use simple url as well as anchored text.
• Same Anchor Text
• keyword stuffing
• Splogs
• Create free pages and put Java Scripts or sneaky Redirects on them to your competitors site.
• Mass Automated Querying of their URL in Google.

According to Google’s officials,

One can ruin a site’s ranking which may lead to banning of that site too.

So why don't give it a try.

Note: This article is only for educational purpose.

Google Page Rank

Google Page Rank..the green bar on Google tool bar ranking the web page by giving it points from 10. Ever wonder what is its purpose? Why it is so important(IT IS IMPORTANT)? Why one want 10 out of 10 (OK its a real tough task nearly impossible) or want an increase in it? These and many more questions about Page Rank are constantly raised by many peoples and SEO’s too. Here is a “summary”(not the same article) of most comprehensive study originally done by smashing magazines about Google Page Rank. The most kool thing about this article are the tools that provided with the article about Page Rank. Read it and see that what you know about Page Rank till now is rite or…?

What is PageRank?
It is one of the factors that Google Use for measuring importance of a page. Moreover it has nothing to do with page quality or topic relevancy. Its only measure the importance of a page by counting how many links that page got.

“Google uses many factors in ranking. Of these, the PageRank algorithm might be the best known. PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as www.cnn.com and www.nytimes.com would be valued much more highly than twice as many links from less reputable or established sites.”

By Google Librarian Central

How Does PageRank work?
Ok this thing is still under study (obviously by SEO’s) How that things work. An equation is derived to calculate how it works or how it ranks a page. Here it is

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)).

That’s the equation that calculates a page’s PageRank. In the equation ‘t1 - tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85.

One thing is also said that If a page got PR 10 and it got only one link on it than this link will get the wholw link juice and get a fair amount of PR too. So having a link on a page with greater Pr is important but number of links on that page is also important.

Since Google Page Rank is logarithmic in its calculation so each Page Rank level is progressively harder to reach. If it takes 10 steps to reach for PR1 than it will take 25 steps to reach for PR 2. Page rank update after every 3 or 4 months. Here is another interesting thing about Page rank is..

“PageRank is based on incoming links, but not just on the number of them. Instead PageRank is based on the value of your incoming links. To find the value of an incoming link look at the PR of the source page, and divide it by the number of links on that page. It’s very possible to get a PR of 6 or 7 from only a handful of incoming links if your links are “weighty” enough”

FACTORS EFFECTING AND NOT-EFFECTING PAGE RANK

• Inbound Link
• Adding Pages Decrease Page Rank
• Decrease in Page Rank of Pages that have link of your website
• Links from and to high quality related sites
• Content updates don’t improve PR
• Content is not taken into account when PageRank is calculated
• Page Rank doesn’t consider site age, backlink relevancy and backlink duration.
• Wikipedia Links don’t improve Page Rank after they implemented NO FOLLOW TAG .
• Listing in DMOZ and Yahoo! doesn’t give your site a special PR Bonus
• .edu and .gov-sites still contraversal
• Links marked with nofollow-attribute don’t contribute to Google PageRank.
• Links from one page to itself don’t improve Page Rank
• Bad incoming links don’t have impact on Page Rank
• Dangling links(links that point to any page with no outgoing links) don’t have impact on Page Rank.
• Efficient internal linking
• Anchor text
• Links from top ranked pages in Google

GOOGLE PAGE RANK RELATED TOOLS

All Pages PR
All Pages PR of your website in simple text format

Page Rank From Different Data Centers
Page Rank on different 30 data centers plus genral info about website

Page Rank Calculator
A calculator to determine share of Page rank

Live Page Rank
See the Live and current Page Rank for a website.

Search Engine Optimization Factors

Back in 2005, SEOmoz tried to assemble a list of all the possible search engine ranking factors out there and get various experts to rate them. I say tried to because while they had a list, and ratings, no one knows all the factors or exactly how each individual search engine chooses to use them. But I admired the determination. SEOmoz is back at it, with version two of the list now out. Some background about it here; the list is here.

There's a lot to digest here. A lot. That's why it's particularly useful to make use of the "Top 10 Positive Factors" section at the top of the report. In fact, I wish the report had been organized this way, with an alternative list showing everything and buried away from those new to SEO. Give them the most important basics; don't blind them with too much!

The most important factors based on expert voting are:

1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Links
4. Link Popularity within the Site's Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links To Site
7. Link Popularity of Site in Topical Community
8. Server is Often Inaccessible to Bots
9. Keyword Use in Body Text
10. Global Link Popularity of Linking Site

Notice number one -- that you have HTML title tags that reflect the key terms you want your page to be found for. That's been the advice since I first starting writing about SEO back in 1996. Eleven years later -- and even in the age of it's all about links -- it remains the top ranked tip by so many experts.

Now let's flip the list around into how hard it is to control these factors:

Easy

• Keyword Use in Title Tag: Totally in your control. We continue to have sites that get ranking boost just for making this change. Remember that Jason Calacanis challenge where SEO already has gotten him a traffic increase of 21 percent? That's almost all down to title tag changes.
  
• Link Popularity within the Site's Internal Link Structure: This is easy in that you can link to your own pages in however you'd like. So do think carefully about how you link. Point to your own articles and describe them using the terms you want them found for. That can contribute.
  
• Server is Often Inaccessible to Bots: If you can't be indexed, you can't rank. Keep your server online. But don't freak. Being down on the odd occasion is unlikely to wipe you out.
  
• Keyword Use in Body Text: This is basic. Want a page to be found for certain words? It continues to be good advice that you actually use those words on the page. Not 100 times in a row. Not for any particular "density." Just use them as it makes sense to use them.

Medium

• Age of Site: Brand new site? Nothing you can do but get older, really, to control this. Some like to buy domains, but search engines can also detect transferred domains and count age from when the transfer happened. Google is the most noted for this. One thing you can do is register your domain for a long time, say five or ten years. That at least suggests you want to hold on to it more than the average person, so it might help.

Hard

• Global Link Popularity of Site: You can't do much here easily beyond building up good quality links. Get good links, and you should be helping your site mature. Links take work, but they're worth it. See our link building and linkbait sections for some articles and advice on this.
  
• Anchor Text of Inbound Links: Hard in that you can't control exactly how people link. But doing things like thinking about how you name your pages or articles (or site), or how you pitch a link request, can have an influence. Remember that Google will now tell you the most popular anchor text used to point at you. Google Now Reporting Anchor Text Phrases explains this in more detail.
  
• Topical Relevance of Inbound Links To Site: Are the sites linking to you related to what you are about? Hard to control, other than to make sure you are requesting links from sites that cover similar topics to you. That's just good marketing, of course -- but time consuming.
  
• Link Popularity of Site in Topical Community: Pretty similar to the above.
  
• Global Link Popularity of Linking Site: Is the site linking to you important? Then it can transmit that importance to you more than other sites might. This has been a known factor for years. It's not about number of links. It's about the quality (importance) and context (link text or anchor text) of those links.

In the report, note that there are comments for each of the factors from many of the experts that rated them (I was one of the 34 involved). These are great to read. But you won't see all the comments unless you use the "Show the rest of the comments" links for each factor. So do it!

ORIGINALLY BY SEARCHENGINELAND HERE : LINK

Google Hacks

Google Shortcut	Finds Pages That Have...
nokia phone	the words nokia and phone
sailing OR boating	either the word sailing or the word boating
"love me tender"	the exact phrase love me tender
printer -cartridge	the word printer but NOT the word cartridge
Toy Story +2	movie title including the number 2
~auto	looks up the word auto and synonyms
define:serendipity	definitions of the word serendipity
how now * cow	the words how now cow separated by one or more words
+	addition; 978+456
-	subtraction; 978-456
*	multiplication; 978*456
/	division; 978/456
% of	percentage; 50% of 100
^	raise to a power; 4^18 (4 to the eighteenth power)
old in new (conversion)	45 celsius in Fahrenheit
site:(search only one website)	site:websearch.about.com “invisible web”
link:(find linked pages)	link:www.lifehacker.com
#...#(search within a number range)	nokia phone $200...$300
daterange:(search within specific date range)	bosnia daterange:200508-200510
safesearch: (exclude adult content)	safesearch:breast cancer
info: (find info about a page)	info:www.websearch.about.com
related: (related pages)	related:www.websearch.about.com
cache: (view cached page)	cache:google.com
filetype:(restrict search to specific filetype)	zoology filetype:ppt
allintitle: (search for keywords in page title)	allintitle:"nike" running
inurl:(restrict search to page URLs)	inurl:chewbacca
site:.edu (specific domain search)	site:.edu, site:.gov, site:.org, etc.
site:country code (restrict search to country)	site:.br “rio de Janeiro”
intext:(search for keyword in body text)	intext:parlor
allintext: (return pages with all words specified in body text)	allintext:north pole
book(search book text)	book The Lord of the Rings
phonebook:(find a phone number)	phonebook:Google CA
bphonebook: (find business phone numbers)	bphonebook:Intel OR
rphonebook:(find residential phone numbers)	rphonebook:Joe Smith Seattle WA
movie:(search for showtimes)	movie:wallace and gromit 97110
stocks:(get a stock quote)	stocks:ncesa
weather:(get local weather)	weather:97132

New Google Tag

According to Dan Crow, director of crawl systems at Google, Google Tag Library got a new addition of “UNAVAILABLE_AFTER” tag.

That tag basically describe about the content that which will got expired or removed from a site after a specific period of time and that page will no longer be available for crawl.

This tag is highly useful for websites that uses Season Offer Marketing technique or announce some special offers time by time.

Another good use for this tag is making a content public for some time and after a that time make it private or so called PREMIUM CONTENT.

Well the tag is out and its definitely a good addition in Google’s tag library.

Yahoo Suggest Feature

A Little Intro….

So the hot buzz in SEO world is about new feature in Yahoo. Suggest Feature

Now when You types something in search box yahoo will show some suggestion related to text that you type in in a drop-down box.

Its not a new feature. Google has this feature with suggestion limit to one; named as DID YOU MEAN. Plus Google has a product for this in its lab too named as Google Suggest.

Here is a screen shot of both searches

Yahoo Search Screen Shot

Google Suggest Screen Shot

But there is something more …. if you go to Yahoo Search Engine(search.yahoo.com) only its not showing this feature however if you do a search from main page of yahoo you will see that feature. Has anyone else noted that too? Take a look at that

Anyone else noted something more? Please share with us.

Negative SEO

A Little Intro….

Negative SEO, the term you might heard more recently with a different meaning & approaches from different authors or bloggers(Ok SEO’s….what’s the big deal then). It’s basically the process to manipulate the search engine rankings by non-fare methods. Its not legal from search engines point of view so when you get caught you have to pay high for your this little adventure. But now we got a more suitable use of such techniques and that is to get your competitors site down (Its fun by the way). But HOW?

Well its like pretty simple. Here are SEO (OK…MY) suggestion how to do it.

NOTE: This content is provided is for educational purpose only

1 - Make some blogs on free blog hosts. Stuff them wid keywords, put your competitors link on those keywords. Start submitting those blogs to different places where you see a chance that they get crawled by search engines. Put all bad keywords like POKER, GAMBLING, ***(what is that three character word your mother don’t want to hear from your mouth..GUESS) etc.

2 - Start posting in forums like freak. Submit your competitors link in different forums … use their links in your signature.

3 - Make a free web page(there are many that offer). Put some bad stuff on that… OK naughty stuff what I mean….. you got it anyway. Don’t You ? Put on each picture/word, link of your competitors plus put your competitors link on related keywords.

4 - Remember one thing - Your competitor is too reading this article.

5 - Don’t try this in presence of your BOSS.

Now come to some serious stuff… Is It really put some bad effect on your competitors ranking? If it is then we don’t have to waste our time on ranking our site. We should start de-ranking our competitors site which results in eventually rise in ranking of your site(SEE How smart I AM).

And If it don’t. Why the hell I write this post then

Let me know your comments and suggestions.