MICROSOFT PRIVACY POLICY

Ok. First we see a great step from ASk.com, launching of Ask Eraser that allow users to erase their search history, and then Google at last reducing their cookie expiration period from 2038 to 18 months. Now yahoo and Microsoft also comin with same steps towards Privacy Protection. According to Wall Street Journal, Yahoo will announce in coming days, plans for a policy to make all of a user’s search data anonymous within 13 months of receiving it.

Msn is an step ahead from yahoo and officially announce a privacy policy on 22nd July, according to which

Microsoft® Windows Live™ users can make search query data anonymous after 18 months by permanently removing cookie IDs, the entire IP address and other identifiers from search terms. Microsoft will also work to give customers more control over what information it uses to personalize their online search experience.

Moreover Microsoft also announce that

Microsoft will join the Network Advertising Initiative (NAI) later this year when it begins to offer third-party ad serving broadly.

Microsoft Press Release

Supplemental Index

A little Intro....

Supplemental Index From Google's Point Of View

• Its not an index of bad or penalized websites but its the index of sites that not have the required importance to be listed in main index.

• Supplemental results are part of Google’s auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have “fewer restrictions” than those that appear on the main results page.

• The supplemental is simply a new Google experiment. As you know we're always trying new and different ways to provide high quality search results," said Google spokesperson Nate Tyler.

Supplemental Index From From SEO's Point Of View

• Google’s supplemental index is a valley of death, and pages included in this index is rarely included in regular search results.

• The Google Supplemental index is where they put web pages with little trust and they aren’t going to rank for anything important.

Conclusion

Umm well, If its not a bad thing(as per Google) its definitely not a good thing. You have your site in supplemental index cause your site is not that much important to get listed in main index. Isn't it enough to explain that supplemental index is not a place for your website to get a little make over before going to main index but its a place where your web page Rest in Piece and moreover it may affect your website negatively too.

To Get Out From Supplemental Index

• Give each page a unique title, meta description.
• Unique Content
• Links from some older domains
• Links for internal pages

How To View Your Supplemental Results

site:www.domain.com *** -sljktf
site:www.domain.com **** -asssdsd

Update: Ok this query is no longer giving supplemental result for your website. Here is a great tool that by SiteMost that will show all of your pages that are in supplemental index.

Google Supplemental Results Tool
Update: You can also view your supplemental result through this query. Its working.

site:www.domain.com ~s

Google-Yahoo-Msn Ranking Factors

How to get your site in top rankings in Search Engines?

you have heard that question very often in SEO Forums. But No one has a correct answer or a Secret Way (Black Hat SEO's claims they have).

why?

Its simple. There isn't one.

Search Engine Optimization is not a one day or one week or one month or(OK.. Enough) process. Its a continuous process that requires regular attention and working. But still some sites got top ranking in such a short period.

How?

The answer for that question is they optimize their sites and follow all the guidelines created by search engines to be on top results.

What are they then?

That's the question which can lead you to the actual process or way for getting top ranks for your website. After long experiments, observations and extensive researches by SEO's (Like Me); it has been noted that each search engine give priority to something (SEO Related of course). This something would either be On-page factor or Off-page factor or even both.

So what are these?(Sometimes questions change your life but damn they annoy when you ask something which is just coming next)

Here are some factors of major search engines, that SEO'S believe will help your site to rank high if you pay a little more attention to them. Tweak them and optimize them but most important thing for any Optimization process is to watch closely its results.

Starting with the big one ..

GOOGLE RANKING FACTORS

It has been said that Google consider almost 100 factors when ranking a website. Many of these 100 factors are actually same for example PR is a factor then inbound links is another factor but inbound links is also a factor of PR so it get counts again.

1. It is believed by many of the experts that Google gives more importance to a site that Google finds on its own.
2. Get Listed in The Major Directories
3. Incoming links - Quality + Quantity
4. Keyword in URL, Meta Tags, Titles
5. Freshness of Site, Pages (If Your Industry demand)
6. Incoming Text Link Keywords
7. CTR - Click Through Rate - How may clicks your site getting - CTR may now be monitored through cache, temporary files, bookmarks and favorites via the Google toolbar or desktop tools. Many have suspected for some time that sites are rewarded for good CTR with a raise in ranking
8. Content - First Paragraph and last paragraph plus bold or italic words get more attention.
9. Keywords placements - in h2 - h6 tags, title tag, in bold or italic, in image alt attributes
10. Synonym keyword density / use
11. Size of the site
12. Blogs
13. Google Bounce Factor - How much time a visitor is on your website
14. Google Analytics Data effect ranking
15. Links from .edu and .gov sites
16. Hyphens in URLs
17. Domain Age

YAHOO RANKING FACTORS

1. Relevant Content
2. Keyword Density - high
3. Inbound Links - Quality
4. Anchor Text Within Content
5. Aging
6. Title tag
7. Click Popularity
8. Site-wide linking
9. On Page Factors

MSN RANKING FACTORS

1. Keyword Density
2. Keywords in Title
3. Keywords Used In Incoming Links To Your Site
4. Keywords in bold