Google Adsense Is Down

Just went to log in and check Google AdSense and what i forund there is that Google Adsense is temporarily down. On Saturday, 10 November 2007 at 6:36 p.m. GMT. Interestingly Google is showing Temporarily Unavailable message in 23 different languages. Here is a screen shot of Google Adsense Down. Even the logo of Google Adsense is not showing.

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Search Engine Marketing OR Search Engine Optimization

According to wikipedia

Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.

Basically marketing is the wide range of activities that involved in the process of continuing to meet the needs of your customers and getting appropriate value in return.

According to wikipedia, the definition of search engine marketing or SEM is

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.

In general, Search engine marketing (SEM) refers all the activities that you, or the company assisting you, might do to improve your online visibility.

Then what's the difference between SEO and SEM?

Search engine optimization refers to process of making your site work in compliance with the current ranking algorithm standards of search engines to rank high. SEO is a part Of SEM that only includes organic aka Free ways to increase ranking in search engines whereas SEM involves in free as well as Paid ways to do the same job.

So which one is best to chose SEM or SEO?

If you have enough free time i.e. you are not in hurry to gain visitors and ranking than you can go with SEO but if you want results in short period of time than you better go to SEM.

Although SEO and SEM serves almost the same purpose, it is always recommended to have both working for you to achieve maximum results.

Google Guy Tips And Formula For Top Ranking

Yes you can get some useful tips from a forum too. Some days ago answering questions in a forum, I found a great thread with some really useful tips. Its about tips given by the Google Guy(MATT CUTTS) in different forums to bloggers and webmasters. He gave some simple yet highly effective tips to get some good ranking in Google. Google is always changing its opinions but some things will always remain the same.These are the recommendation that has been given by Google Guy(MATT CUTTS) on several occasions.

ADD CONTENT Add, add, add.
Google loves it, and your visitors will love it.
Assure it is quality content though. You are looking for quality over quantity here.
Sure, you can turn out 5 mediocre articles in the time it takes to write one excellent article.
However, once that excellent article is on your site, people will bookmark your page and recommend you to friends and online contacts.

KEEP YOUR PAGES SMALL Aim for between 5K and 10K.
Many of your visitors will still be using dial-up connections.
Don't alienate these visitors by building pages that load slowly.

USE KEYWORD IN FOLLOWING WAY Once in the title, once in the description tag, once in the heading, once in the url, once in bold, once in italic and once high on the page.
Don't aim for misspelled keywords.
The search engines are getting smarter and now often correct spelling mistakes as people search for them.

CREATE LINKS FORM ONE PAGE TO OTHER PAGE OF YOUR WEBSITE = INTERNAL LINKING In this way, you even-out the entire Page Rank of your website, as opposed to having one page which ranks very highly and other pages which don't.
So, for example, if when writing one article, you mention a point which is covered in more detail in another article, link to that article.
Use the keyword for the other article in the link.

If you are using your website to promote your off-line business, don't just put up an online flyer.

Provide your visitors with information that they can use, not just information about you and your company.
Unless they are specifically looking for information about you, they will click away from your site.

So conclusively, after reading the above material we can drive the following formula for good ranking in Google SERP's. Good Content + Good Links = Good SERP's

Poll Result - Best Link Building Source To Get Higher Ranking

Today announcing the result of our online Poll about the Best Link Building Source To get Higher Ranking. And guess what! Link Exchange emerged as the winner.

We got total 37 Votes, among which

• 15 Votes for Link Exchange
• 6 Votes for Blog Submission
• 4 Votes for Article Submission
• 11 Votes for Directory Submission
• 1 Vote for Other Source

As you can see People still prefer Link Exchange as the best link building practise to get higher rankings in Search Engine.

Link Exchange is a popular practice of building links but it should be done carefully cause Google has declared this Practice a bit sensitive. This is due to large amount of irrelevant link exchanging going on. So as you people suggest Link Exchange is the best source (as voted by you) of Link Building to get higher rankings, here are some ways to get some relevant links for your website or blog with the help of Search Engine.

Link Exchange Tips

Thanks to all of you who vote and participate in Poll. Hope top see you all in the next poll too.

Google Page Rank Update And Paid Links

What is a Paid Link or Paid Inclusion?

"Paid inclusion is a search engine marketing model in which Web site owners pay a search engine company to guarantee their sites will show up in search results."

But then this definition changed when this process of buying links spreads from search engines to individually run websites and blogs. Companies started preferring to have their links shown on a blog having higher visitors or Page Rank with more visibility i.e. having a small banner on side bars of a web page or a banner at the end of the article.

Now according to Page Rank Theory, each web page having some Page Rank pass its juice equally to the links placed on that page. Someone then publish a theory that High Page Rank is effecting your ranking in Google SERP's.

After this a new era of paid linking starts. People start placing their adds on the webpages having high Page Rank.

This situation alert Google About its Paid Link Program known as AdWords and it start yelling that Paid Links are spam and they should be taken down.(According to Google, Adwords doesn't pass Page Rank, but who knows? Yahoo claims the similar thing about its directory, but every one knows that listing in yahoo directory not only got a significant change in Yahoo Search ranking but also a boost in Google Page Rank and Google SERP's). But who don't like to earn? ofcourse people utilizes there energy, money and time and if they are getting ROI cause of it, its their right to have it. So nobody cares about Google Yelling and bloggers and website owners kept showing links on their website or blog for a little sum of money. Many Start-up comes into being for this purpose to connect Link Publishers and companies and earn as a middleman. Of course this is the limit of Google Anger and recently it openly starts penalizing the websites involve in this business and showing who is the boss. It drops the Page Rank of many websites as a starter warning but this could go beyond the Page Rank. Since Page Rank is an important factor when buying links so it fires the blogger world and we have seen some harsh kool comments over Google Policy in previous week. But Google don't have time to reanalyze its policies so it just ignore all of them.

Here are some Google clarification over their Paid Links Policy

• According to Google co-founder Larry Page, any search result that was paid for should be clearly marked as an ad.

• Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

* Adding a rel="nofollow" attribute to the link
* Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

• According to Google, Paid Links are meant to pass the Page Rank to other blogs and thats why they are not good. So we should use rel=nofollow tag on every paid link we have on our blog to stop passing page rank to them.

So, let's see I placed an add on a page with zero page rank with out NOFOLLW. Is Google still penalized me? If we see Google Paid Link Policy than I should not be penalized cause I am not passing any Page Rank but we don't have an answer of this question yet.

Then how can Google know this is Paid Link? A link of my friend's sites without NOFOLLOw in my side bar can be declared As a Paid Link by Google but a paid link in my main article can't even recognize by Google as paid link.

Of course, they can do what they want with their own software. But at least give a clear definition on HOW OR WHAT METHODS THEY ARE USING TO MARK PAID LINKS so we can do some counter. But we only have an official statement from Matt Cutts that

Yes! this Page Rank drop down is due to Paid Links."

A good thing is that, this time Google decided only to give a warning by dropping that green pixels only. Nobody claims about loss of SERPS or ranking on general. SEOMOZ gives a nice data regarding this issue. You will find it really interesting. Take a look here. LINK

BTW Yahoo directory goes from 9 to 7 and Business.com also goes from 8 to 7.

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Monday SEO Tool

From today I am Starting a New Section On my Blog named as Monday SEO TOOLS.

Since there are countless tools on internet for various purpose to use in SEO process, its not good to use all of them or use the wrong one for your SEO purpose. I will bring you the best tools of their categories to help you in stop wasting your time by reading list of 50 great tools for keyword research. As many tools you used; the more confused and complicated the processes becomes. So be simple and use max of 5 tools for any category such as keyword suggestion or link back counting. This will not only save your time but also helps you to consume more time in implementing SEO rather than reading stupid articles like this one ;).

So make a new bookmark folder named as SEO TOOLS TO USE to store all the best tools related to SEO.

Are you forgetting Something? How come you know about all these tools? Here is the solution.

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TOOL CATEGORY = Competitor Site Analyze
Today's tool, I found some days ago while doing analyzing work for a client. This tool helps you to get the information of web utilities and technologies working behind the website you are visiting or which web 2.0 gadgets a site is using . Its quite a good tool and helps you to determine which technologies are worthful to implement on your blog or website. Here is the screen shot of this website

Tool URL = SEO TOOL - BUILT WITH