Optimizse your pages for speed.

Ok, so you've spent all this time optimizing your pages and you're not sure exactly how good your optimization is. Search Engine Optimization (SEO) has many facets: keywords, images, scripts, onsite/off site, links, etc. Page speed is an important factor, more for human visitors than our eight-legged friends ('spiders' to you and I).

Wouldn't it be great if you could get someone else's opinion on your page speed? For free?

• Make your way to http://www.websiteoptimization.com/services/analyze/
• For 'Enter URL to diagnose:', enter your page URL
• Click 'Submit Query'

On the resulting page, you will get quite a lot of web page speed diagnosis statistics: Global Stats, Object Size Totals, External Objects, Download Times and Page Objects.

But the best part is at the end of the page - Page Speed Analysis and Recommendations. Currently, this section is broken down into 11 areas covering page objects, images, CSS & HTML. Helpfully, colors are used for each area to focus your attention to those areas judged to be the weakest.

On a sample page I checked, I was surprised by the number of images I had on the page. I was pleased however, that my scripts we 'tidy' as confirmed by the analysis breakdown.

Learn more about Search Engine Optimization and increase the number of visitors you get to your website.

The Key To Success Of A Website!

Marketing your goods or services through the web can be a complete waste of time If you don't know how to do it properly. How many sites have you stumbled upon that look like crap, have a Google PageRank of 2 or less, have features that don’t work, images that are broken, links that lead to no where… Even when a site like that manages to somehow win a search ranking, nobody would buy anything from a site like that.

So, the first step to search engine marketing is to have a professional looking site that people feel comfortable shopping on. Its not a big problem or task to that but making your site attractive to search engines is huge. Search engines don’t like bad code, or code that doesn’t validate. They don’t like question marks in URLs. They don’t like frames. They don’t like a lot of things, and knowing what those are and avoiding them will make the difference in whether the search engines even pay attention to your site, much less rank them highly.

Once you’ve gotten the search engines attention, you have to earn their respect. For this, you need content. Single page, or brochure sites, just don’t cut it anymore. You need to say something about your website, your product, your service, or your industry. You need pictures, videos, sound clips or music, and words. Lots of words. But the words should be related to the keywords you’re trying to win searches for. Posting four or five times to a blog every week is must to make search engines believe that you deserve to be an authority in your industry. Over time, this kind of commitment creates a lot of content, and content is still King.

Finally, you need to prove to the search engines that your site is well liked by other people too. Popular sites have links to them. Lots of links from quality sites and this is the key, especially to Google. If your content is worth able your site automatically get links and you don't need to do all that link building stuff later. All you need is just a good design and REALLY GOOD CONTENT. create a post that people like to linked to, after making a post ask yourself is this article deserves to be mentioned on a blog? If satisfied; post it on some social bookmark sites liek digg, del.icio.us, stumble, etc. If your post is really good than you will be able to see results from next day. So start thinking about ideas for the next Great Post!

Good Luck and Happy Weekend!

Search Engine Marketing OR Search Engine Optimization

According to wikipedia

Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.

Basically marketing is the wide range of activities that involved in the process of continuing to meet the needs of your customers and getting appropriate value in return.

According to wikipedia, the definition of search engine marketing or SEM is

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.

In general, Search engine marketing (SEM) refers all the activities that you, or the company assisting you, might do to improve your online visibility.

Then what's the difference between SEO and SEM?

Search engine optimization refers to process of making your site work in compliance with the current ranking algorithm standards of search engines to rank high. SEO is a part Of SEM that only includes organic aka Free ways to increase ranking in search engines whereas SEM involves in free as well as Paid ways to do the same job.

So which one is best to chose SEM or SEO?

If you have enough free time i.e. you are not in hurry to gain visitors and ranking than you can go with SEO but if you want results in short period of time than you better go to SEM.

Although SEO and SEM serves almost the same purpose, it is always recommended to have both working for you to achieve maximum results.

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