Rebranding - if its good enough for Google...

You may have noticed recently that Google has done some rebranding.

Google Favicon

However, not fully as you can see.

The website's favicon.ico (a small icon that shows up next to the URL in a browser's address bar) shows that Google have opted for a lower case 'g' without an enclosing box. But their toolbar still shows the old logo.

On its own, its not a big deal. But when was the last time that you reviewed and/or revised any of your branding? I'm talking about logos, colours or fonts? As a matter of fact, anything that you use consistently for marketing - does it need an update? Is it more than a few years old? Does your printed material branding match your online branding?

If you have not done so, then take a bit of time out to at least review your branding. Depending on the results, make the appropriate chnages - I mean, you don't wear the same outfits for years on end do you?