Its Time To Rebel Against Google!

As many of you read about the recent issue of Search Engine Guide and their Surrender Letter. My opinion is that this issue is more serious than it looks. Of course many of us find this post cool and hilarious but please think again what does it all means?

Do we have no choice anymore?

There is no doubt that if not all than almost all of the blogs, websites, forums etc get most of their traffic via Google Search Engine and dammit!! Google knows it too. So it knows that whatever it decides will be followed by website owners, whether it makes them happy or angry. But THEY HAVE NO CHOICE ANYMORE.

It’s crystal clear now that Google is super power of the internet world. Whatever it decides has to be obeyed, if not, then it means total abandonment by the internet society.

Take an example of Google OpenSocial Platform. It literally taking revenge from Facebook for making a deal with Microsoft rather than the Great Google.

Ever care to wonder about Google Policy?

Introduce something...make users accustomed to it..give them time ...so that they become addicted to it...then implement Google Rules over it.

There remains only two choices...continue with Google Rules and you will no problems, if not, go somewhere else which means no where because Google has monopolized the search engine market, leaving Google currently means suicide for the businesses which are dependant on its searching capabilities.

I think its time we should take Google Free Friday campaigns seriously. If all the SEO's make up their mind on this, than I think its not hard to make Msn or Yahoo or any other search engine as competitive as Google. It is because of us that Google has thrived and we can bring it down too. The entire buzz creator’s are one of us. All the big players are SEO’s. All the authority belongs to us. Only SEO's can change this Google Scenario otherwise no one can, and if we don’t than wait for more terrible things that will eventually come!!

The time to take a decision has come.

BE A GOOGLE SLAVE

or

LET IT KNOW WHO GIVES IT THAT POWER

It’s up to you. I hope some big players of our industry may take a decision about it.

Happy Weekend!

SEO And Branding

What is a brand?

According To Wikipedia

"A brand includes a name, logo, slogan, and/or design scheme associated with a product or service."

Another simple and complete definition of brand is

"A name that stands for something in the mind of the customer or people."

Branding is not marketing but an integral part of your marketing strategy. Its how you interact with your clients, employees, prospects, vendors and anyone with whom you contact. Branding creates an image of a person or company and according Robin Fisher Roffer..

"if you don't brand yourself, someone else will and You may not like their brand, so best to create your own."

Now see you too are a brand. What do you stand for? Branding your uniqueness will move you far ahead of your competition.

So How Branding and SEO are related to each other? or How can brand helps you in SEO?

Take an example... If you have a website and you need SEO Service for it, and for this you got two options available. Either Rand Fishkin Of Seomoz do it or some SEO named as SEO Guru do it. Which one you prefer or chose?

Obviously you will chose Rand Fsihkin but the question is why? Cause Rand Fishkin has a name in SEO field. He brand himself in such a good way that he is consider as one of the authority in our field. If he says that stuffing keywords in Meta Tags is necessary for good ranking, No matter what other SEO'z says, but they will start putting keywords in meta tags cause this is said by Rand.

Similarly If you got a name or brand, its easy to get link love and create buzz about it. For example a story about Pepsi will get much more attention as compared to a newly launched soft drink. Cause People know about Pepsi and its human nature that you care about the things you know. More powerful brand you got, more loud buzz you can create. The advantage of this. is the attention you get within a short period of time. And this can be a great factor in SEO process today in fact Social Media Optimization is all about this. To make a buzz as strong as possible.

Let's see ... When people think about reliable automobile, they might think Honda. When they think fast microprocessors, they might think Intel. They got an impression over them of these companies cause of their branding. Branding influence everyone and this is one of the success factor of SEO Gurus. They can make a controversy with just a simple comment.

So its a good thing to start branding yourself. In future Your brand name will definitely helps you in your field. Personnel branding helps you not only in SEO but its good for yourself too to be known as an authority.

Get Free Edu Links!

Ok..As I promise, here comes the 1st part of get .edu links for free.

You may already aware of the fact that .edu, .gov and .mil domains got more attention of search engines than normal .com, .net or other domains.

Why?

.edu and .gov domains give so much weighted link love is because they are thought to be trusted, authoritative domains. No matter what mattcuttts says about its only a confusion, we know it and have proof of it.

In various published patent applications and research documents, the search engines themselves have admitted the importance of university sites or government sites cause of the trust factor. Sites having .edu, .gov domain got special search engine attention.

So now the question is HOW TO GET .EDU LINKS?

Acquiring .edu links are difficult cause most of the .edu sites don't link to commercial websites. One way is to exchange with .edu sites maintain by students or Pay them to place your link on their website. These are the legitimate ways but first one is hard and the second one includes money. Since I said to get free .edu links, so the other ways are

1. Commenting on .edu or .gov blogs
2. Participate in .edu or .gov forums
3. Sign .edu or .gov Guest books
   
4. Hack .edu domain website.... just kiddin

So we have three ways remain now and theoretically speaking these three ways counts in Spamming. And since SEO's are good and don't do the bad things so ...?

Ok.

Do Spam naturally.

Give comments in blogs, but only on related post. In name section put your keyword. And in comment section (if needed) simply put your url but again, only if needed. Same thing applies to forums too. Put your url in your signature and start answering the questions. In this way you are not spamming but building links naturally. So don't spam, but utilize the available sources as good as you can. Place your link naturally and DON'T SPAM please.

Even to do spam you need lot of time to find the source which allows to do so cause many blogs are manually moderated now.

So the first way to get .edu link is...

Type this query in Yahoo: add url + .edu

You will get a list of all the .edu resources which have the option to submit url. You can try it in other search engines as well. But its hard to get .gov links via this way cause I never come across a .gov website giving such option.

Good Luck! Any other way you know? Spread the knowledge..Its far more better than keeping it to yourself only.