Behavioral Marketing/Targeting And Search Engines!

"Behavioral Targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. The idea is to observe a user’s online behavior anonymously and then serve the most relevant advertisement based on their behavior. Theoretically, this helps advertisers deliver their online advertisement to the users who are most likely to be influenced by them."

In Behavioral marketing, adverts are shown to consumer based on their behavior on Internet, rather than by the content of pages they visit. For example if a person decide to buy a car he start visiting different sites that are dealing in car sales. Many pages are there on a site which have very generic info about cars for instance take example of a pages having info about car history or history of companies manufacturing car. If ads are shown on this page based on the content of that page they are useless to that person. Rather than ads of car prices or car selling websites get more attention by that person. Thus here comes Behavioral marketing, by which advertiser and marketers show ads to person based on his browsing history.

Benefits Of Behavioral Marketing
Imagine a user visits a site and does a search for a particular brand of vehicle that you sell. With behavioral marketing, your ads can follow the user around from site to site, increasing the likeliness of him or her clicking your ad. With behaviroal marketing, your ad apears based on content what the user is doing, instead of content od teh page, he is visiting. This results in great improvement in your conversion ratio.

Google has started using Behavioral targeting . All the services Google offering have an option to Personalize, which is basically for that purpose. Google is using this personalized data for Adwords Service. Google had filed two patents for that purpose some time ago in 2005. Here they are

1 = Determining ad targeting information and/or ad creative information using past search queries(LINK)

2 = Results based personalization of advertisements in a search engine(LINK)

Google is naming its Behavioral Marketing as INTENT-BASED cause of privacy issues. Google's ad feature uses referrer information rather than cookies to track user queries.

There was a great buzz in 2006 about Microsoft using Behavioral Targeting. Some time ago Microsoft acquires aQuantive(LINK) for $6 Billion for Behavioral Marketing purpose. aQuantive uses behavioral targeting for showing ads. You can have a little demo of behavioral targeting by using Microsoft AdCenter Lab(LINK) . This make s confirm Microsoft is already in the game or will be in near future.

Now Yahoo moving in this game by recently acquiring ad network company BlueLithium(LINK). BlueLithium is the 5th largest ad network in the US and 2nd largest in the UK with 145 million unique visitors each month. BlueLithium use Behavioral Marketing for showing ads. Its targeting capabilities based on

• Behavioral targeting
• Demographic targeting
• Contextual targeting (choose from 16 content channels)
• Geo targeting
• Zip code
• Day part
• Operating system type

Here is an interesting demo of How Behavioral targeting companies shows ads.. (LINK)

Negative Aspect Of Behavioral Marketing
It obviously raises the privacy concern. Your whole data is open to such companies which can be used negatively too. Example of such thing is release of private data of a user by AOL in 2006. So what do YOU think of this issue? Is it OK or ....

7 Ways For Successful Link Baiting

What is Copywriting?

By copywriting.com

"Copywriting is the art and science of writing words to promote a product, a business, a person or an idea; and carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action."

By Wikipedia

"Copywriting is the process of writing the words that promote a person, business, opinion, or idea. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance"

According to Bob Stone - Copy Writer

"Your first 15 Words are more important than your 1500 words that follow."

No one has any argument in the statement that your first impression is the most important thing you have to care bout. And when you are participating in social sites you have to consider this more. In Social Network Sites people are not usually reading description, your ranking etc but Headings. Its the last and usually only thing which attract them to visit the site. So you have to make sure to create such a catchy title or heading that force readers to read or to at least click on your story or submission.

Link Baiting, another term used for such tactics to get more and more visitors from a social network site, totally depends on headings as previously stated. Of course no one can deny the importance of content but If You have something cool and informative or even some breaking news and you fail top present it properly than there is no advantage of that Un-Heard Great News or Story.

Here are some tips about how to create headings that helps you to get maximum of your link bait. Remember to include subject in your Headline. Don't Use...What If....., cause people not usually click such type of heading, different peoples have different expectations and if they fail to get what they think they expect, then you may get something you don't expect.

These are some types or ways for heading that will arouse readers to click on it and helps you to get maximum response.

• Direct Statement Headlines

Example: Google Announce New Map Feature

• Claim Headlines

Example: Google Will Announce the New Feature.

• News or Announcing Headlines

Example: Now Announcing A New Feature In Google

• Question Headlines

Example: Who else wants to know bout Google New Feature.
Do you know about Google New Feature?

• Asking or How To Headlines

Example: How to get notified of google's new feature

• Numbering Headlines

Example: 7 New features Of Google

• Reason Headlines

Example: Why Google Announces New Feature?

And in the last but not least at all a major factor in success of a Link Bait is TIMING. Give it fresh you get reward.