What is Copywriting?
"Copywriting is the art and science of writing words to promote a product, a business, a person or an idea; and carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action."
"Copywriting is the process of writing the words that promote a person, business, opinion, or idea. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance"
According to Bob Stone - Copy Writer
"Your first 15 Words are more important than your 1500 words that follow."
No one has any argument in the statement that your first impression is the most important thing you have to care bout. And when you are participating in social sites you have to consider this more. In Social Network Sites people are not usually reading description, your ranking etc but Headings. Its the last and usually only thing which attract them to visit the site. So you have to make sure to create such a catchy title or heading that force readers to read or to at least click on your story or submission.
Link Baiting, another term used for such tactics to get more and more visitors from a social network site, totally depends on headings as previously stated. Of course no one can deny the importance of content but If You have something cool and informative or even some breaking news and you fail top present it properly than there is no advantage of that Un-Heard Great News or Story.
Here are some tips about how to create headings that helps you to get maximum of your link bait. Remember to include subject in your Headline. Don't Use...What If....., cause people not usually click such type of heading, different peoples have different expectations and if they fail to get what they think they expect, then you may get something you don't expect.
These are some types or ways for heading that will arouse readers to click on it and helps you to get maximum response.
- Direct Statement Headlines
Example: Google Announce New Map Feature
- Claim Headlines
Example: Google Will Announce the New Feature.
- News or Announcing Headlines
Example: Now Announcing A New Feature In Google
- Question Headlines
Example: Who else wants to know bout Google New Feature.
Do you know about Google New Feature?
- Asking or How To Headlines
Example: How to get notified of google's new feature
- Numbering Headlines
Example: 7 New features Of Google
- Reason Headlines
Example: Why Google Announces New Feature?
And in the last but not least at all a major factor in success of a Link Bait is TIMING. Give it fresh you get reward.