Keywords Strategy And Suggestion

If you own a small business website, chances are at some stage you'll have wondered which "keywords" or "keyword phrases" to include within your webpages. At Bytestart, we always ensure that our content matches the keywords we are interested in - and hope the major search engines rank our pages accordingly. Simply stuffing a webpage full of your favourite keywords will do nothing for your search engine visibility.

Althought the "keyword" meta tag is not thought to be of great importance to Google (the Title tag being much more important), the phrases used throughout each webpage document will be picked up and used to determine how relevant the search engine thinks your page is for a given search term.

Finding good keywords and phrases is an important area of web marketing, but how on earth do you find out which phrases are suitable for your site, and which are way too competitive to even bother with.

Here are a few suggestions for keyword research:

Keyword Suggestion Tools

Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.

Wordtracker -

Probably the best known keyword suggestion tool out there, Wordtracker aims to help site owners identify keywords which are most relevant to their business, and which web surfers are most likely to type into search engines. Wordtracker has a databse of over 300m search terms, so is widely considered to provide a fairly accurate view of current search trends.

Once you type in the phrases you think will be popular, Wordtracker will come back with a score based on the number of users searching for that phrase. You'll be surprised how differently people search compared to how you perceive they will search.

You can get a free trial (limited functionality), annual/monthly or weekly subscriptions from £15.

Overture -

If you don't fancy paying for keyword analysis tools, Overture's search term suggestion tool is a very good alternative. Simply type in a word or phrase, and the tool will come back with plenty of suggestions based on the initial words you entered, together with the number of times that phrase was used in the previous month.

Google Adwords Keyword Tool -

Another free tool, which generates synonyms and variants of your suggested keywords. Also see Google's handy keyword selection tips.

Other Resources

A small selection of keyword suggestion tools from around the web:

Keyword Spy - Keyword research technology (also has UK, global, Canadian and Australian results).
Keyword Discovery - Uses search results from over 180 search engines.

If you would like to add a resource here, please add comment


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