Wednesday

Social Media Optimization/Marketing

According To Wikipedia (Yeah its still the best source to get any definition)

“the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”

Social Media is a kind of media that empowers people to create content and give them authority to classify the content as good or bad and let them communicate and met with similar minded people.

Social Media Optimization Marketing


Types Of Social Media

  • Blogs
  • Social Networks like Mybloglog, Myspace etc
  • Content Communities or Social Bookmark Sites Example Digg, del.icio.us, Flickr
  • Forums
  • Wikis

Social Media Optimization/Social Media Marketing

According to Wikipedia


“Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.”

Since the theory behind SMO is same that is to drive visitors. It has eased the life of folks that always asking why there site is not getting visitors.


You don’t need to be a professional to do SMO. Any one can do SMO or SMM for there website or blog by sticking to some basic rules.


The main goal you should consider is to increase your visibility and authority. You just need to show your presence that you exist. Brand yourself. Once you get the voice that influence then marketing or gaining exposure for something is not a big problem for you.

Here are some Do’s and Don’ts when doing Social Media Optimization o rMarketing.

What To Do

  • Join different communities.
  • Add friends
  • Vote and comments on others stories
  • In general Participate
  • Be Gentle

WHAT NOT TO DO

  • Spamming
  • Bulk Messaging(Its annoying dudes)

Social Media Optimization/Marketing Benefits

  • Provide links for your site
  • Provide traffic that has interest in your industry
  • Your Community or page at a social media site serve as an alternate page for your site helping you in ranking for your main website
  • Increase your site visibility

In coming days I will write about top social media sites individually, giving a research data about each site which helps you to get more from social media. So don’t forget to subscribe the feed or you may miss something valuable.

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2 comments:

aasmi said...

Social media optimization

In the last few years search engine has become an important tool for online
business but now a day's Social media optimization is most popular techniques to promote products and services in the market by the mediums of social media book
markings.

Search engine optimization techniques can be broadly classified into two Categories: on-page optimization and off-page optimization, these techniques are very helpful for improving traffics for a website.

Some point should be included in social media optimization

• Know how to target your audience
• create content
• create a SMO strategy
• Book marking and tagging
• increase your link ability
• SMO should be a continuous process

Some of the popular social book marking sites
* blue dot
* bookmarksync
* del.icio.us
* citeulike
* connotea
* digg
* diigo
* furl
* givealink.org
* linkwad
* ma.gnolia
* my web
* mixx
* netvouz
* newsvine
* propeller.com
* reddit
* simpy
* sitebar
* stumbleupon

SMO India said...

Whether personal buying or official tendering, the time available is so limited it is a narrow bandwidth life.